Nikita Sachdev is an American entrepreneur and a prominent voice in the global blockchain and Web3 space. With academic foundations in Chemistry and Business from the University of Texas at Austin and James Cook University, Nikita launched her first venture, Luna Management, in Singapore in 2015 - a talent and production agency that became her gateway into crypto. Her early work with Huobi (now HTX) in 2017, where she interviewed blockchain pioneers, sparked her deep involvement in the industry.

Following a successful exit from Luna Management, she founded Luna PR in 2019. Today, the multi-award-winning, multi-million-dollar agency is globally recognized for its contributions to the Web3 and emerging tech sectors. With a team of over 75 specialists and offices across four continents, Luna PR has worked with more than 600 clients, from ambitious startups to government institutions - delivering strategic communications, media visibility, and growth support.

In 2022, she expanded her media presence by creating a dedicated platform for blockchain insights in the region. That same year, she co-produced and hosted On the Chain, CNBC Arabia’s first Web3-focused television show, reaching over 50 million homes across the Middle East. As a member of the Forbes Business Council and a sought-after speaker at leading conferences and universities, Nikita continues to shape the conversation around blockchain adoption. Named one of Arabian Business’s 50 Inspiring Women Leaders, her mission is to bridge the gap between innovation and mainstream understanding, bringing Web3 to the world through powerful storytelling and strategic media.