Koki Sato oversees UPCX’s global growth, brand strategy, and international expansion, positioning the company as a rising force in next-generation blockchain payments and digital finance.

Koki began his career in the asset and investment division of a Chinese conglomerate, where he built expertise in corporate planning, financial operations, and strategic marketing. He studied Business Management at Dalhousie University in Canada, gaining a foundation in business operations, entrepreneurship, and equity finance.

As Chief Marketing Officer, he has played a pivotal role in building UPCX’s global recognition, securing strategic partnerships with World Aquatics, KLP48, and Formula E Tokyo E-Prix. Under his leadership, UPCX has expanded its presence across sports, entertainment, and Web3 ecosystems.
Bridging the gap between traditional finance and future of finance.