Upon returning to Singapore after a decade overseas, Elroy has spent the last few years immersing himself in the world of cryptocurrency and NFTs. Having started building in 2016 on a music copyright legacy blockchain project, he has now combined his understanding of crypto with his personal passion for using Web3 tools to create better digital products and experiences. The architect of the community, Elroy is lead designer of the ARC experience from community interactions and content to its user interface and its technology backbone.